Its ready!

To start with I don’t know why is there some sort of weird line in the middle of the screen. There was nothing like this on my computer…

The sound

Nothing more nothing less. In my opinion sound is very good. Everything is understandable, there is a phone silence noise and everything has the right timing loudness an meaning.


I should explain why everything is different. On the beginning I wanted to stick with very uniform design. But soon I realised that it is really boring and my conversation is not short, this is when I decided to make a mishmash and try to use different technique for every sentence. In order to make the video less messy I decided to assign one chosen font for a person, and tired to stick to the colours unless it was necessary to change it.

The fonts

I used Adamas-regular for Eve in light blue colour because she is very sad really and her existence is very unstable.

For Sharon I used Castellar-regular in light violet colour, I choose this font beacue it’s elegan so it suits a representant of the company and the shade because this character really makes me think of one girl who’s name is also Sharon and that’s her favourite colour. Also I thought that it will fit because it is neutral.

The blob

The idea was that the blob suppose to suggest the phone signal travelling through the phone lines. I’m not sure if it’s clear thought… But I was really happy when I made it. It’s such a nice bloby blob…


I have asked a group of people to look at my video and give me a feedback. This evaluation is a mixture of the things I think and also what I was told that it’s not right. Some things I can’t see but I guess I wouldn’t because I spend a lot of time staring at it and everything seems obvious enough to me…

I think that one of the things that are wrong is the speed of everything. Because there are thoughts of two persons and those thoughts are very different to the speech the video becomes to chaotic. I probably should have sticked to one person.

Some parts of the sentences disappear way to fast and they are impossible to read.

The fonts I have chosen weren’t a good choice in the end. They seem to be hard to read.

Some people laughed at sausage jokes, some found them horrible.

Most of the people said that even thought its hard to concentrate on everything it does bring out the message.

The blob was understood by a few but most of them wasn’t really bothered about it’s meaning.

Some people liked the ‘cheap arcade look’ of the specific pieces, and some did’t know If that was on purpose…

The judgement on the sound was even. It came across as very plastic and stressful, so goal achieved.

Other than this (what is actually really important…) I think that the way that sizes and colours change helps to express the feelings pretty well. Also I am quite proud of some of the effects I managed to make like the ice <3, I think that the moment when the big white LIES appears on the red background is quite good looking and suitable. I wanted to make things batter so much that I ended up making it worse…

I do realise that the final look is far from perfect, but this was a quick exercise and there was no time to fix things, definitely no time to write the script again and rerecord it (I was considering this…). It definitely shows that I have learned a lot about kinetic typography and using after effects. I start to feel really comfortable in this software. I promise the next thing I’ll make in it will be AWESOME.


. 2016. . [ONLINE] Available at:https://media.giphy.com/media/5wWf7HaW29PddvQ8X4Y/giphy.gif. [Accessed 29 April 2016].

. 2016. . [ONLINE] Available at:https://media.giphy.com/media/uzss46M1u7GEw/giphy.gif. [Accessed 29 April 2016].

. 2016. . [ONLINE] Available at:https://media.giphy.com/media/dkGhBWE3SyzXW/giphy.gif. [Accessed 29 April 2016].



Here is my finished project. I went a bit over 800 words in the story…


The title


What would be in Alisa’s purse.bag

Moo’s construction sheetCONSTRUCTION mOO

Moo’s turnaroundMOO TURNAROUND

Alisa’s construction sheet


Alisa’s turnaroundALISA TURNAROUND

Alisa’s turnaround with cat stuffALISA TURNAROUND C


Storytelling pose Isleeping colour

Storytelling pose IIdrinking colour

Storytelling pose III


Facial expressionsexpressions


The story


origins TEXT


The story again – if anyone would like to read it in the standard version


One snowy day in the little village called Neverville, which happened to be in the middle of nowhere interesting, a little girl was born. Her parents named her Alisa and they were very happy to have her. The girl was special to her parents, like every child is special to it’s parents but this one, this one was unusual. Of course the parents were yet to find out about that, because for now, everything was normal.

One morning parents found her asleep in her crib, hugging a tiny kitten which was also fast asleep.

Firstly they got scared. Like every parent would, finding a stray cat cuddling their new born baby, what with all the diseases he could have brought with him, so they tried to get rid of him. But it seemed impossible, the kitten would always find his way back to Alisa. In the end, her parents accepted him as another member of the family. Alisa always made ‘moo’ like sounds when she saw him and soon ‘that kitten’ became ‘Moo’ but mostly ‘Moo stop it’, ‘Moo NO’ and other similar phrases.

One day, Alisa grew a real pair of cat ears, a tail and whiskers. Just like that. She was playing on the carpet until she got tired and fell asleep. And all of a sudden, she was half-cat. Her parents were terrified. What if someone sees her? Someone will surely come and take her away. They will run millions of tests on her and her parents would never see her again. Fortunately, soon after, they decided that in the shade of night, they will move to the mountains, Alisa woke up and all the cat parts vanished and never came back.

Moo and Alisa were always together. Eating, crying, sleeping… growing. The last one was particularly odd to see. It’s wasn’t just usual growing, they were growing equally, growing with the same speed, so when Alisa turned 10, Moo was at the mental and physical age of a 6-month old cat, or a kitten, you know… in between. But they were still, always together EVERYWHERE. Moo certainly didn’t care that he’s wasn’t allowed to go into the dentist’s office or into the school.

Of course, her parents were worried, actually, they were worried all the time. Their daughter’s only friend was a cat. She wasn’t a bad kid, she just wanted to be left alone untill the time when she didn’t. But quite often she would get annoyed with someone else’s presence very quickly and sometimes she would become very moody. Like a cat.

Time passes and not much changed. Alisa finished law at university. All the boys wanted to date her and every sport club dreamed of having her in the team. But Alisa, as a proper cat would, didn’t care about it all. She went to university for her parents, so they stopped worrying so much. She used to say that all boys are stupid like ‘most of the dogs’, sport was good but too easy and she was bored of doing what she was told. Basically, she had her own plan, which was having no plan at all. And Moo, he followed Alisa everywhere and their points of view were identical.

They would sleep ’till noon, then they would go to the woods, and spend all day there, climbing trees, lying in the meadows & catching insects. In the evenings, they would sit in the front room with her parents and they would watch all the good, old films. You could say that they were the happiest and the laziest pair of friends in the whole universe.

From time to time, mum or dad would say something about Alisa’s future but every time she would quickly change the subject. She didn’t want to think about the future. In the end, life is happening here and now, and tomorrow might not come.

It’s been three months since Alisa finished university and was she just wandering around with Moo. It was a Friday and mum said that they were going to grandma’s for the weekend. Grandma lived in New Park City which was around 50 kilometres away from the village. The city was full of stray cats and feral dogs, streets crowded with mean, badly smelling people and loud ugly cars. It was dirty and you would never find trees or flowers in it. It was like hell. Alisa and Moo could never understand why grandma lived in a place like this. She didn’t fit in there. She was a nice little lady who always ate 2 soft-boiled eggs with a freshly baked roll with butter for breakfast, she would only drink coffee made with milk instead of water and she liked to read a lot. Her house was full of flowers and she had a fat old dog who just wanted to be stroked all the time.

That evening, Alisa and Moo came back home early and went straight to bed, hoping that it would make tomorrow come sooner, and that grandma will have some treats for them.

The journey to New Park City usually takes one hour in dad’s old car. Mum keeps trying to convince him to get a new one, but he just loves this old cranky thing. He would play Simon and Garfunkel on the old cassette radio, sing to it and pretend that he moved in time, Alisa with Moo would look at the landscapes around them and mum would try hard not to laugh at her husband singing. This time wasn’t different, and they arrived to grandma’s house in the blink of an eye.

They caught grandma baking a cake, Alisa’s favourite, the real cheesecake made with white cheese, with no raisins, anyone who puts raisins in a cheesecake is just a villain. Her parents and Moo went to sit in the front room while Alisa was helping with the baking. After a while, mum had said that her daughter desperately needed new clothes because she was starting to look like a stray cat. Of course Alisa wasn’t happy about that… she hated going to the mall, it was crowded and loud but mum wouldn’t let up and grandma promised that on their way back they’d stop at her favourite ice cream place.

Hours and hours later they were still at the mall, she lost grandma and her parents half an hour ago somewhere between the coffee place and a book shop. People were looking at her and Moo again, like they were some sort of circus attraction. She was getting hot and tired, and she just wanted to go outside. In the crowd she noticed one of the small outside doors. The need of fresh air won with the need of finding her parents and grandma. In the end, they could wait five more minutes.

The door led to a very thin and long alley. It was so dirty that everything seemed to be black. Black walls, road, windows. Puffs of steam were coming out of the pipes all over the place. It was getting dark.

The street started spinning and everything was getting blurry. Alisa felt like her insides were shrinking, street lamps felt so bright and she could hear every single sound of the city and it was getting louder, she felt like throwing up. She saw Moo, he seemed very big and her eyes were on the same level as his. Everything seemed very big, she could smell everything and she felt like everyone were looking at here. Then she realised that she was surrounded by cats. All sorts of cats, hundreds and hundreds of them.

The noise changed into a voice which sounded so familiar. It was Moo telling her that he was waiting for this moment all his life, all the cats were. That she was chosen to protect them and fight all who treat them badly. And that she will understand soon.

Then everything went back to normal. She was stood in the very thin and long alley, everything was black even the sky. She was thinking of what just happened, she looked at Moo and he looked at her. It was really late. She realised that she had better go back and find her family.

She found them as they were just leaving the shoe shop, they hadn’t even noticed that she was gone.  On the way home, they stopped to get ice cream but Alisa said she would eat her’s tomorrow as she didn’t feel very well. When they got home, she went straight to bed. Moo lied down with her but when she fell asleep, he slipped outside in the night.

Alisa dreamed that she was floating on a sea of cats and they made her Queen, a Queen who was to marry a cat-prince, who turned out to be a vicious black demon, so she locked him in a jar…

The next morning when she woke up, Moo wasn’t there. She was scared. It had never happened before. On her desk she found a little note which read:

‘Meet me behind the mall in the darkest alley, at noon. Come alone.


She didn’t know what it meant but she got dressed as fast as possible and sneaked outside. It was Sunday, 9 a.m. and everyone in the house was still asleep.

She got to the alley at half past 10. And she was there, all alone. She decided to sit on a piece of cardboard which looked fairly clean. She waited very scared, she didn’t know where Moo was and who M was… and how he got in to her room.

– “You are early” – said a familiar voice. Alisa jumped.

– “Who said that?” – she whispered

– “It’s me. No need to be scared” – said the voice and Moo jumped down from the roof above Alisa’s head.

– “Moo! Where have you been?!” – shouted Alisa grabbing him and squeezing

– “I had to take care of things” – he answered with a muffled voice. Alisa screamed and pushed him away

– “I am mad!” – she cried – “…I hear voices!”

– “You are not mad, I am speaking to you. I’ve been doing it all your life but you couldn’t hear me until last night. I don’t know what triggered your transformation but you are changed now” – Alisa tried to move away from him

– “Hey don’t be stupid. You never wondered why I’m still alive and you now, young? I was sent here as a little kitten to take care of you and make sure that you know that you were chosen.”

– “This is crazy” – said Alisa with fear – “no, no, no – I am not hearing you.”

– “Ali I was with you all your life, surely you knew that it is strange”.

– “Yes, but this… Why me?”

– “Because you are special”

-”Why am I special?”

– “You just are and you are going to help all the cats on Earth because they need you. And I need you. Come on. I’m your best friend, trust me.”

– “I’m not sure if I’m the right person to do this, you know me. I’m no good with others.”

– “That’s why I’m here to help. Okay, so now you’re not screaming any more we should go home before everyone starts to worry where we are. You didn’t leave a note for them. Did you?”

-”No. Lets go.”

Moo spent the next month telling Alisa everything about the cat world. She found out that she could understand all the cats she saw and even some other animals. She couldn’t understand why it wasn’t all of them. She understood grandma’s dog but their neighbours Chihuahua sounded the same, just louder.

Everything seemed louder and smellier.

She got given the power of materialising cat ears, a tail and whiskers which sharpened her senses to an unnatural level.

Finally, she decided to move into town. She loved Neverville but the cat situation in New Park City was terrible. So she got the job in a boring law corporation, rented a house and moved to the city to find her destiny.

Her parents finally stopped worrying. Moo became her right hand and they fought villains till they all perished.


The world I created for my character gives me many ways in which I could continue the story. Character moves in to the new place to start her career in the regular life and as a super hero. I know it is a bit of a klischee placing a superhero in the big city but where else would you find hundreds of stray cats, also it is unusual that the hero doesn’t save people but animal who live among them(but I don’t say definitive no to saving people). I created the story to target wide range of audience. Alisa seems a bit cold but she has a good heart and who would want to have a cat for a friend, especially the one that can follow you around. Because we can see her growing up everyone can identify with her.

My story became grew long very quickly (it has around 2000 words) that’s why the end of it is so rushed because I realised how long it became.

The story in one sentence

It’s a story about a half-woman, half-cat who moves to the city with her own pet cat to fight the evil villains that have plagued the area.


The way of presenting the story. It was a last moment idea. I remembered how did the credits looked like in all of the Hanna-Barbera productions and I thought that it would be cool to try and to the same thing.


I am really happy with my character and I would like to make more. I was also thinking about creating a comic cause who would like a comic about a cat and a nice catwoman?

Drawing in a style of someone else was my first ever attempt to do so. An I must say that I like it. I think it was very helpful cause it forced me to actually think of what I am drawing because this time it had to be also designed. It gave me a little bit of trouble but in the end I think I have managed well.

I feel more skillful also I think that I started to understand the way that Hanna-Barbera and many others created their cartoons. This project definitely give me the idea about what is expected in the industry and how to become more professional. I also realised that I have to more often appear at the life drawing classes so hopefully next time I could make more drawings in the time I will get and so I could draw actually expressive and alive characters in all the poses I will imagine.





. 2016. . [ONLINE] Available at: https://media.giphy.com/media/ovNuOCTrkRCTu/giphy.gif. [Accessed 18 April 2016].

. 2016. . [ONLINE] Available at: https://media.giphy.com/media/xsiz86fM7ycE0/giphy.gif. [Accessed 18 April 2016].

. 2016. . [ONLINE] Available at: https://media.giphy.com/media/IvjjgsEhnLCzm/giphy.gif. [Accessed 18 April 2016].

. 2016. . [ONLINE] Available at: https://media.giphy.com/media/wKFY1XaNEainm/giphy.gif. [Accessed 18 April 2016].

. 2016. . [ONLINE] Available at: http://vignette1.wikia.nocookie.net/hanna-barbera/images/e/e3/Huckleberry_Hound_Title_Card.jpg/revision/latest?cb=20090507054953. [Accessed 19 April 2016].

. 2016. . [ONLINE] Available at:http://vignette3.wikia.nocookie.net/cartoonnetwork/images/7/79/Snooper_and_Blabber_title.jpg/revision/latest?cb=20130528231412. [Accessed 19 April 2016].


The script.

I decided to stick with the idea of the phone call which is a invitation to the job interview. This is very fresh case to me because it happened to me a few days ago, so I’m in the zone.

I want to record a ordinary conversation in I AM SO NICE AND AMAZING style and make a typography animation that reveals the true thoughts.

I decided to go away a bit from this reference which I am choosing to be my guide.

I am planning my thoughts not to be different from the words just with a few signs. I want to have a whole different thoughts. like when you pretend that you are listening to someone and say yes or now or whatever you say but really you are just thinking what are you gonna have for dinner.


Sound recording

Me and Maria went to the sound-boot to record our dialogues.

It was hilarious. We spend in there about an hour and most of it was laughing and not being able to say anything.

I loved it.

Main script


Guiding Maria

I gave Maria the script but I didn’t expect her to exactly follow what is written on it. I wanted the conversation to feel real. In the end everyone has a different way of expressing themselves and I believed in her ability to do so.

I was right she did great and I think I did great as well. Obviously we have natural talent in being fake, plastic and annoying.

The script part II.

Because I didn’t have much time to prepare the script before recording, I had only the talking part ready. I think it was actually a good thing. Thanks to this I had a possibility to listen to the recording and thinking of suitable thoughts.

The second part of the script changed a lot. I ended up with two. First one was very depressing and the second was very silly. To keep the golden mean I just blended them together.




thinking fun


end script

Playing with sound

Because my idea is just a phone call it was really easy to do. All the special sounds in the audio come from https://www.freesound.org/

The tutorial I used to make the phone call effect

Now its time to animate!


. 2016. . [ONLINE] Available at:https://media.giphy.com/media/ySoq7aYuZJqsE/giphy.gif. [Accessed 17 April 2016].

. 2016. . [ONLINE] Available at:https://giphy.com/gifs/cat-dog-7PGTNk5FWmbQI. [Accessed 17 April 2016].

. 2016. . [ONLINE] Available at:https://media.giphy.com/media/TcWP7kfl97Y6A/giphy.gif. [Accessed 17 April 2016].


The idea of job interview happened to recorded a few times. But it also happens that the idea of a funny job interview was recorded by a few amazing artists, those examples don’t have much to do with typography but they helped me get in the right place to start writing my script.






I really like the idea of recording a job interview, I guess many of us had the pleasure of going through this nightmare – fake smiles, gigantic self-esteem, pretty sentences, and all the little lies about how inhuman we are.



Now lets go back to typography.

Someone has put a lot of effort to make this video interesting without actually making anything fancy. Anyone who saw FIGHT CLUB would say that this video presents the climate very accurate. Good colours, good letters.

In this video everything seems very twitchy and glitchy, rushed, violent even. Also the music is very disturbing. It has really strong message to give and it does it’s job.

I find this video very useful. I like the idea of connecting letters with the meaning of particular words or the way they have been said. I might be able to do something like this with my project.

I like the idea of using simple drawings from time to time and I might try to find a place for it in my video. In this video again I like giving words the nature of its meaning, e.g when NOSE is getting bigger it makes me of the moment when nostrils are getting wider, and the easy HEART disappearing and appearing in the rhythm.





. 2016. . [ONLINE] Available at: https://media.giphy.com/media/6ZwZR6KLQ1LXy/giphy.gif. [Accessed 19 April 2016].


I started with watching references from the brief, and I can’t stop being surprised. How much you can do with just a font! AMAZING!


This one is really simple. Kept in black&white, one clear font, words simply sliding in to their place, rhythmical,simple camera movement, more important words articulated with bigger font size. Nothing fancy really, but it fits perfectly. While the words appear on the screen they are slowly creating one big word ‘language’ which we can see at the end, it is a great idea because the whole speech is about language.


This video has not only typography but also drawings. I think it is good to do something like that if you are trying to sell a product to someone or if you are trying to make your students more interested in the boring subject that they have to learn about. It does it’s job but I don’t think it is applicable to our brief. Even though some of the words appear in speech bubbles or have a different colour they don’t really stand out.I guess hand writing technique could be useful If I wanted to be the only person speaking in my project. Or maybe if I was telling a story.


This is the last example from the brief and I liked it very much. It is dramatic, funny, and it feels really familiar. I think that the background perfectly expresses the void of the phone line and the noisy silence that you can here when nobody is on the other side. The words just pop out out of nowhere just like the words on the phone cause you cant see the other person mouth. The colours are well chosen. Mother should be green because she will love you anyway and she should be calm. Red colour for Sarah because ‘it’s all her fault’. Purple for Darren because main character is on the edge with him.Blue for Victoria cause she is a side problem really.White colour for the main character is good because he is the most important, and its the best on the black background, orange was a good choice to show Phils anger because red was already taken and he also didn’t seem to be that bothered. The fact that the font often says the ACTUAL truth instead of the lies we can hear, is humorous and fresh, also it brings the feeling that we know how it is.

The pieces in between phone calls looking like the ends of the old camera film, also a good choice, makes me think of the end of something but I don’t know how does it work on people who have never seen an old analogue camera film…)


I really like the last film and I will try to go that way.

I have this idea about recording job interview. I have to think more about it.



. 2016. . [ONLINE] Available at: https://media.giphy.com/media/DlItrKrtLcSmA/giphy.gif. [Accessed 19 April 2016].


This quick exercise should help me understand how to use size, colour and movement of font to express wanted emotion. I think it is very useful because even if on the beginning it seems a bit boring and unnecessary actually it is very useful. The power of typography is used in almost everything, from posters, through clothes and ending on film credits.

I like playing with fonts so I think I’ll enjoy this project.

‘Kinetic typography—the technical name for “moving text”—is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion.’ 1*



1* – Kinetic typography – Wikipedia, the free encyclopedia. 2016. Kinetic typography – Wikipedia, the free encyclopedia. [ONLINE] Available at: https://en.wikipedia.org/wiki/Kinetic_typography. [Accessed 19 April 2016].

. 2016. . [ONLINE] Available at: https://media.giphy.com/media/3o7abr4SWtQPtO49UI/giphy.gif. [Accessed 19 April 2016].


I had a real trouble with deciding what I want to do, but like most of the times (lately all the time) I ended up with something that contains a cat.

The Idea of the story

My characters name is Alisa and she is a human. Actually, no. She is a human sometimes, other times she’s a half-cat, or cat-human. Alisa pretends to be a human, she works in a big law corporation and her house is very modern, cold & boring. She seems to be like her house. Both of them have a secret. In the hidden basement you can find one large room with grandma-like wallpaper: fluffy carpet, cosy chairs, mattress and hundreds of pillows. It has a large aquarium because all cats like to look at fish (some of them not only like to look) and a fireplace because all cats love to be warm. The room is also filled with cat toys, books & DVDs, there is a projection on one of the walls. But the most important is the fact that one of the little basement windows is always open so every cat in need could come by.

Alisa’s sidekick is an ordinary looking cat named Moo, but he’s not ordinary at all. He lives longer than any other cat, he is more like a human that has changed into a cat (think of Salem from Sabrina the teenage witch). He helps Alisa fight the villains that are terrorising cats of the New Park City.


The character

I remembered how excited I was when as a kid I first heard that somewhere in the world someone created something about the cat woman . And then how disappointed I was when I actually saw it. I found the character extremely boring and just cold.



This feeling didn’t changed at all from that time, after I saw the Catwoman film from 2004 I started completely avoiding the subject. I even managed to completely forget the film. And I’m not sad about it.

Anyway, this whole disappointment of the image of the cat woman made me want to make my own, softer and nicer one and with a sidekick.


About the style.

Starting with Preston Blair I expanded my inspiration to everything made by Hanna-Barbera. I feel the most comfortable with this style. I spend watching their cartoons my whole childhood.

My main character look is a mix of many other charachters.

Daphne from Scooby-doo

I like how her fringe is sticking out, also I like the shape of the face and eyebrows. What I don’t like is that her body (especially legs) seems to heavy.

Next I looked at Betty from Flintstones

I found that Betty’s hair is even better but her body still wasn’t quite what I wanted.

I wanted my character’s body to by more like Ms. Sara Bellum from Powerpuff Girls, nice smooth and curvy.


Then I remembered The Jetsons family

Bodys of Jane and Judy Jetsons are perfect, quite thin, actually proportional (Betty’s Rubble arms were way to big).

I have to admit that I also based my character on Meg from the Paperman. Its not like I wanted to because it is not the golden age but her eyes make me think of a cat. I think that the clothes she is wearing fit perfect for someone working in the law corporation like my character. And I like the length of her hair.The shape of her face is also similar to the ones above.

I am still inspired by Preston Blair’s style.




First I tried to go with the cat looking a bit like the evil one from Powerpuff Girls


but soon I realised that that’s not what I want. I wanted a regular looking cat.

So I based my cat a bit on the Top cat from the Top Cat.

I just simplified it a lot and made him walk on 4 legs like a regular cat.




First sketches

Everything I drew on the beginning was not right. Didn’t look anything like golden age style, it didn’t even looked like my style, which is weird. I spend long time analysing P. Blair’s drawings and trying to understand what I’m doing wrong.

nowy folder004

nowy folder032

nowy folder003


And then this happened


nowy folder031



Few examples of work in progresssleeping strokedrinking stroke


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. 2016. . [ONLINE] Available at:https://upload.wikimedia.org/wikipedia/en/archive/0/04/20160216060411!Catwoman_poster.jpg. [Accessed 18 April 2016].

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. 2016. . [ONLINE] Available at:http://vignette2.wikia.nocookie.net/powerpuff/images/3/3f/Sara_Bellum.png/revision/latest?cb=20120508013326. [Accessed 18 April 2016].

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