This quick exercise should help me understand how to use size, colour and movement of font to express wanted emotion. I think it is very useful because even if on the beginning it seems a bit boring and unnecessary actually it is very useful. The power of typography is used in almost everything, from posters, through clothes and ending on film credits.
I like playing with fonts so I think I’ll enjoy this project.
‘Kinetic typography—the technical name for “moving text”—is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion.’ 1*
1* – Kinetic typography – Wikipedia, the free encyclopedia. 2016. Kinetic typography – Wikipedia, the free encyclopedia. [ONLINE] Available at: https://en.wikipedia.org/wiki/Kinetic_typography. [Accessed 19 April 2016].
. 2016. . [ONLINE] Available at: https://media.giphy.com/media/3o7abr4SWtQPtO49UI/giphy.gif. [Accessed 19 April 2016].